According to research by National Tea Day, the future of tea is bright. The 24-45 year old UK tea drinker has transformed into an incredibly dynamic opportunity where brands with quality products, a great story and values that resonate are revolutionising growth.
An incredible 80% of brands reported that ‘health and wellness’ is driving sales, comprising of teas with specific health benefits or a functional ‘feel good’ tea which encompasses ethical sourcing and compassionate packaging. So, what has this got to do with pet food?
Simply, these highly regarded values and fashionable trends are playing a bigger part in the decision making process for what people buy for their pets. Therefore, it’s no surprise that there’s been a rise in enquiries for how eucalyptus, camomile and honey, or a combination of these flavours/aromas, for example, can be usefully added, particularly to the manufacture of pet treats.
Consumers are definitely more knowledgeable about what they want to feed to their pets. Heightened awareness around pet obesity, followed by pet allergies and sensitivities, has seen a myriad of targeted diets and treats coming to market. But we’re now seeing the next phase which is pet owners turning their focus to heathier pet food products using more natural ingredients.