How feed smells is vital!

Aroma is a critical addition because it is almost always the first experience prior to consumption – whether that’s experienced by the owner or the animal.

The addition of an aroma offers total flexibility in feed formulation – they can conceal undesirable natural aromas from ingredients, attract animals by mimicking earlier positive aroma stimuli (ie. mother’s milk), restore or increase some of the ‘lost’ flavour during the feed manufacturing process, or create a signature smell to distinguish your product from your competitors.

At Inroads, our chemists take on the hard work for you – we can design and recommend an aromatic profile, combined with a flavour profile if required, based on the species, your formulation and your manufacturing process to ensure it’s a solution that attracts animals and stimulates their appetite receptors.

With Tastetite, it’s all about applying the science:

Understanding and interpreting the basic taste sensations in animals together with umami science is just the starting point for us. This knowledge, combined with raw material profiles and their influence on palatability, enables us to develop a bespoke flavour solution that is both attractive and consistent in every delivery.


Inroads Tastetite Aromatics Logo

Our expert chemists balance the sensory profile of the aroma with the target species, your feed ingredients list and your manufacturing process to deliver a solution that guarantees intake stimulation and/or consumer acceptance. Why not take this one step further and work with our chemists to create a ‘brand’ aroma unique to your business?


Inroads Tastetite Taste Logo

The influence of high intensity sweeteners and sweetener flavour properties is a science in itself. Gustatory receptors and ingestion behaviour are just two important parameters we consider so that our Tastetite appetite solutions overcome negative taste attributes.


What does this mean for feed manufacturing?

  • Tastetite is an innovative encapsulation technology designed to improve flavour delivery to animals through enhanced aroma and taste – we do the hard work for you.
  • Tastetite flavours are protected, delivering temperature stability and resistance to harsh environmental conditions; maximising feed shelf life and providing consistency in every delivery.
  • Flavours are released on consumption, allowing modification of feed taste and the masking of unpalatable ingredients such as magnesium.
  • Tastetite is an adaptable technology that can fit multiple feeding systems, adding technical and commercial value to your products.